Business insights and articles written by our team of world-class professionals
In a world where the marketing landscape is rapidly changing, it is easy to stick to the proven methods of email marketing and direct marketing
How you write your emails can tell your leads a lot about you – assuming, that is, that you’re writing style doesn’t get you trapped
Over the years people have debunked all kinds of myths about topics ranging from health to the government and including everything in between. Industries have
You’ll scare less prospects if you don’t email them sales-y messages. No one wants to put their business—let alone their personal information—at risk for being
By listening to your leads instead of talking at them, you’ll likely generate more sales conversations. Salespeople often think that value is shown through promoting their services, asking a lot of
In today’s digital marketing landscape using automation to complete tasks like emails, is a no-brainer. Automating these time-consuming tasks enables you to spend more time
Reading aloud might seem silly, but it actually helps you craft stronger messages. Where your eye might catch mistakes in spelling, your ears will pick
Smartphones let us do one thing particularly well: route all of our digital correspondence through one notification and app center. However, when it comes to
Buyer Personas are in-depth descriptions of a set of customers that includes geographic, demographic, and psychographic characteristics, as well as buying patterns and purchase history.