Smartphones let us do one thing particularly well: route all of our digital correspondence through one notification and app center. However, when it comes to email, says Forbes, keep this in mind: there may be a large window of time for your recipients to read your message, but there’s only so much screen space for it to show up and grab their attention first.
This is particularly important when you rely on email for your prospecting efforts. Your ideal customers may have to get a message from you 2 or 3 times before they actually respond—not because they aren’t interested, but because they’re prioritizing their Inbox through their mobile device. An old email from you may still be sitting idly by, meant to be reviewed at a later date, which could be…well, longer than you’d probably care to wait. Your visibility depends on what time you choose to reach out, so vary that approach—including the days when you do. If you email your prospects at 2 PM on a Tuesday one week, try them at 9 AM the following Wednesday.
Here’s the reasoning behind it: most automated messages tend to go out at or around the same time on the same day of every week. If you switch those up when you’re approaching your prospects, not only will they think you’re actually a real person, you’ll also increase your chances of hitting their Inbox when they’re ready for a conversation.