Lead Generation
Allison Herring

Marketing Automation: 3 Reasons for its Increase in Popularity

Marketing Automation has become increasingly popular in marketing departments in the past couple of years. In fact, there were 11 times more B2B (Business to Business) organizations using marketing automation in 2014 than in 2011 and the numbers just keep increasing. Why? What makes marketing automation so popular among experienced digital marketers in a time

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Lead Generation
Allison Herring

Marketing Automation: How to Capture More Leads at your Trade Show

  Trade shows are a bustling, tiring, and usually expensive experience. They require months of preparation that includes ordering signs, promotional items and displays. Other costs may include travel, lodging and food. This may cause you to ask yourself “With all of the expenses, is it even worth it?” With Marketing Automation, the answer is

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Lead Generation
Allison Herring

How to Convince Your Boss to Invest in Marketing Automation

It can be extremely daunting to try and pitch investing in a new system to your boss, especially when it involves marketing. Businesses spend thousands of dollars on marketing annually, so it is not something to take lightly.  Maybe you have tried to broach the subject of Marketing Automation before, only to be shot down

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Lead Generation
Allison Herring

Accelerate Lead Generation with Marketing Automation

  Marketing Automation is one of the best methods for generating leads. It has become so popular that over 83,000 companies have implemented marketing automation platforms, and it shows no signs of stopping. Marketing Automation makes the personalization of emails and content efficient, and offers a vast array of tools to help improve sales by

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Marketing Automation
Allison Herring

What Is Marketing Automation?

When we talk about marketing automation we are referring to a specific suite of tools designed to systemize and automate repetitive tasks in order to effectively capture more leads for your business. Marketing automation improves engagement and boosts customer conversion by personalizing your content based on a lead’s behavior. This includes marketing channels such as email,

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Marketing Automation
Allison Herring

How to Triple the Number of Leads from your Website

Did you know that 98% of visitors remain anonymous when visiting a website? How nice would it be if there was a way to see if competitors are researching your web pages? What if you could capture all of the unidentified leads that are currently trafficking your website?  Good News- Visitor ID exists, and as

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