Buyer Personas

Using Buyer Personas to Streamline Conversions

Buyer Personas are in-depth descriptions of a set of customers that includes geographic, demographic, and psychographic characteristics, as well as buying patterns and purchase history. Creating detailed buyer personas forces you to think about the customers you want to target, and how to target them. Creating personas is vital because it makes segmentation and targeted

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Email Marketing

The 10 Rules all Successful Email Marketing Campaigns Follow

There is no question that we are living in the age of technology. People are more digitally accessible than they have ever been and can be reached 24/7 through social media platforms and digital media channels, such as email. Accessibility via email can be beneficial when trying to grow a business, but only if done

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Lead Generation

Marketing Automation: 3 Reasons for its Increase in Popularity

Marketing Automation has become increasingly popular in marketing departments in the past couple of years. In fact, there were 11 times more B2B (Business to Business) organizations using marketing automation in 2014 than in 2011 and the numbers just keep increasing. Why? What makes marketing automation so popular among experienced digital marketers in a time

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Lead Generation

Marketing Automation: How to Capture More Leads at your Trade Show

  Trade shows are a bustling, tiring, and usually expensive experience. They require months of preparation that includes ordering signs, promotional items and displays. Other costs may include travel, lodging and food. This may cause you to ask yourself “With all of the expenses, is it even worth it?” With Marketing Automation, the answer is

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Lead Generation

How to Convince Your Boss to Invest in Marketing Automation

It can be extremely daunting to try and pitch investing in a new system to your boss, especially when it involves marketing. Businesses spend thousands of dollars on marketing annually, so it is not something to take lightly.  Maybe you have tried to broach the subject of Marketing Automation before, only to be shot down

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