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Email prospecting and deliverability concept: a cube with a new email icon rests on a laptop keyboard.

Why Everyone Needs Email Prospecting — Even If They Hate Email

March 23, 2023

A pop-up on a woman's laptop notifies her that she has received a new email.

What Is BIMI, and How Does It Affect Your Email Marketing?

March 2, 2023

A small, metal shopping cart is pushed by a hand beside a laptop, symbolizing a digital purchase.

B2B Lead Generation Myth: Email Prospecting Is an Order-Taking Service

February 22, 2023

Fractional CMO concept: three hands contribute different colored slices to a marketing pie chart, surrounded by sketches of two bar graphs and a line chart.

What Is a Fractional CMO, and Why Should You Hire One?

February 2, 2023

AI copywriting concept: small cogs fall from a human head's silhouette and transform into letters.

Will AI Replace Copywriters?

January 24, 2023

Relationship Marketing Should Start With Your First Email

January 13, 2023

Lead generation and demand generation concept: a cartoon sales funnel receives contact icons as they're tossed into it by marketing reps who are standing, sitting, or using a ladder beside it.

What’s the Difference Between Lead Generation and Demand Generation?

January 3, 2023

What Is the Buyer’s Journey, and Why Should You Care?

December 16, 2022

Pawns are segmented into circles based on their color, representing different levels of lead generation and personalized email.

Why Personalized Email Is Important to Your Prospecting

December 7, 2022

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