Landing Page Optimization
Landing Pages
Allison Herring

The Do’s and Don’ts of a Landing Page

What is a Landing Page? Landing pages are your digital sales representatives, designed to turn your visitors into leads. They function as your front windows, much like a department store, designed to draw visitors in. It is an art to creating a successful landing page, much like decorating your windows. There is a thin line

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Marketing coordinator setting up a marketing automation workflow
Marketing Automation
Allison Herring

6 Key Benefits of Marketing Automation

Marketing automation uses a software platform that is made specifically to help automate tasks and increase the efficiency of customer relationship management. What this means is that many marketing actions, including follow up emails, can be automated based on the behavior of your leads and customers or clients. If you are concerned that marketing automation

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Marketing Coordinator Buyer Persona
Buyer Personas
Allison Herring

Buyer Personas: What They Are and Why They’re Important

One of the biggest mistakes that can be made when developing a marketing strategy is to focus on a broad target audience instead of creating well-defined buyer personas. Many businesses want to target as many prospects as possible in order to bring in more leads, however this does not equal a profitable strategy. A buyer

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Attracting clients with inbound marketing
Inbound Marketing
Allison Herring

What is Inbound Marketing?

Inbound marketing is marketing that reverses the relationship between company and customer while creating awareness that will attract and help new customers through online channels. It focuses on creating and improving the customer experience by offering potential customers information they value via company sponsored and created newsletters, blogs and entries on social media platforms. Interactions

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