Lead or Prospect: What’s the Difference, and Why Does It Matter?
Are you reaching out to a lead? A prospect? Maybe both? While these two words have a tendency to be used interchangeably, generalizing them can
Our Fractional CMOs help companies create and execute winning marketing strategies designed to reach their goals.
Schedule a 15-minute call to see if a Fractional CMO is a good fit.
Then, we’ll get on a longer call to deep dive into your needs. We’ll share the next steps we recommend with a proposal.
In the first 30 days, you’ll have a comprehensive marketing plan and the leadership to execute it over the rest of the quarter.
A Fractional CMO is the part-time executive who runs your marketing team and is responsible for all of your marketing outcomes.
A great Fractional CMO will find out what your goals are and what has worked so far, and create a comprehensive marketing plan to achieve those goals.
Along the way, they will make sure your team is performing well and in good spirits. They’ll also put in the systems and processes to make your marketing department a reliable asset to your company.
We’d love to hear what your goals are and help you reach them with marketing that gets results.
A Fractional CMO can bring a fresh perspective to your business, offering new ideas and approaches to marketing.
Our Fractional CMOs average 10+ years of experience in helping our clients get to the next level in their business.
We’re responsible for all of your marketing outcomes. Each quarter you’ll see reports on what’s happening, and the plan for the next quarter.
A Fractional CMO and our in-house team are typically hired on a part-time basis, which is more cost-effective than hiring a full-time CMO and team.
Are you reaching out to a lead? A prospect? Maybe both? While these two words have a tendency to be used interchangeably, generalizing them can
It’s usually easy to spot a mass email. If it’s B2C, it’s one that’s probably offering you a product or service that’s new or discounted.
Before you ask, we’d like to clarify that we aren’t saying you shouldn’t use social media to grow new business, or that you can’t. However,