Outsourced Marketing: Is It the Right Fit for Your Business?

While some businesses opt to build their own in-house marketing team, others recognize the benefits of outsourcing this service. Not sure which option is right for you? Let’s talk about a few reasons why you should consider outsourced marketing, supported by real-world examples.

It Gives You Access to Specialized Expertise

Marketing encompasses various disciplines, from social media management to content creation, SEO, and data analytics. Outsourcing this work allows you to tap into a pool of specialized experts, rather than manage the hiring and training of applicants for these roles. For instance, a digital marketing agency may have professionals who excel in crafting compelling content, ensuring your online presence is not only visible, but also engaging.

Example: Consider a medium-sized e-commerce business that is struggling with its online presence. By outsourcing their digital marketing to a specialized agency, they gain access to experts in search engine optimization (SEO) and social media, who help them significantly increase their online visibility and brand recognition. The end result? A substantial increase in sales.

It’s Cost Effective

Building an in-house marketing team can be a costly endeavor. We already mentioned the training that’s involved, but salaries, benefits, and equipment expenses also add up. Instead, outsourced marketing allows you to pay for the specific services that you need when you need them, making it a more cost-effective solution. 

You can also partner with a Fractional Chief Marketing Officer who can make these determinations on your behalf. Why is this preferable? A lot of people aren’t aware of what the analytics behind their marketing campaigns actually mean, and Fractional CMOs can provide that clarity. As Harvard Business Review noted almost twenty years ago, outsourced marketing is effective because it “can provide increasingly critical left-brain marketing expertise that many companies lack, such as customer database management and analysis.”

Example: Imagine a startup company that has a tight operational budget, but needs to improve their online presence. Instead of hiring a full-time marketing team, they decide to outsource to a Fractional CMO who prioritizes the services they need, based on what they can afford and what the CMO knows will get them the best ROI. This not only saves them money, but also allows them to allocate their marketing resources strategically.

It Lets Your Team Focus on Core Competencies

Outsourcing your marketing functions frees up valuable time and resources. This lets your in-house team focus their efforts on product development, customer service, and other aspects that directly play to your business’s unique strengths.

Example: A company specializing in tech solutions chooses outsourced marketing so that they can redirect their internal resources to the enhancement of their digital product portfolio. This results in expedited development of cutting-edge technologies that position them as an industry leader.

It Offers Flexibility and Scalability

Businesses often face fluctuations in their marketing needs. Outsourced marketing provides the flexibility to scale up or down based on these changes. Whether you’re launching a new product, running a seasonal campaign, or simply adjusting to industry dynamics, outsourcing allows you to adapt swiftly without in-house constraints.

Example: A retail business experiences a surge in demand during the holiday season. By outsourcing their marketing, they’re able to scale up their promotional efforts seamlessly, then scale them back once peak season passes. This ability to pivot removes the financial burden of retaining full-time marketing staff.

It Gives You a Global Perspective and Market Insights

A reputable marketing agency brings a wealth of experience from working with diverse clients across various industries. This global perspective allows them to offer valuable insights into market trends, consumer behavior, and effective strategies for lead generation. Outsourcing lets you gain access to this broader perspective, while helping your business remain relevant and stay ahead of changes in the marketplace.

Example: Picture a company that wants to expand globally. They decide to outsource their marketing to an agency with a track record of international success. The agency’s insights into different markets allows them to tailor their strategies so that the company achieves successful product launches and market penetration in multiple countries.

It Adapts to Continuous Innovation

New technologies and trends are constantly being developed across multiple industries, including those for digital marketing. Keeping up with these changes requires marketers to remain open-minded and adaptive. Outsourcing your marketing to professionals who stay ahead of these developments means that your strategies will be based on the most relevant, current information and methodologies.

Example: A fitness equipment manufacturer outsources their marketing to a team well-versed in the latest health trends. This knowledge allows that team to integrate influencer marketing and interactive content into a cohesive, collaborative, and engaging buyer’s journey, which keeps the manufacturer’s brand relevant, makes them appealing to a younger audience, and boosts their sales and brand loyalty.

It Provides Risk Mitigation

Marketing campaigns come with inherent risks, like protecting your website’s domain and meeting CAN-SPAM compliance. Outsourcing your marketing can be a risk mitigation strategy, as experienced professionals are better equipped to navigate potential challenges.

Example: A healthcare company wants to grow their database of verified contacts for outbound marketing. To protect their website’s reputation, they outsource their email marketing to a professional agency. This agency uses email marketing software to find and verify the appropriate contacts, using proven messaging and tactics that protect the company’s core domain from being blacklisted. This allows them to grow traffic to their website, and increase the number of meetings they have with potential customers.

Are You Ready for Outsourced Marketing?

Outsourcing your marketing is not merely a cost-cutting measure; it’s a strategic move that can propel your business forward. The examples highlighted above demonstrate how businesses across various industries have leveraged outsourced marketing for its specialized expertise, reduced costs, and scalability during seasonal demand. 

Do you think it’s time for your company to do the same? Click the link below to get started!

more insights