MythBusters: Marketing Automation Edition

Over the years people have debunked all kinds of myths about topics ranging from health to the government and including everything in between. Industries have risen and fallen as a result of some of these discoveries. Today we have decided to tackle 3 of the biggest myths about marketing automation. With a name like “marketing automation” there are bound to be tons of misconceptions and assumptions floating around, which is why we are on a quest to determine once and for all if they are fact or fiction.   

Myth 1: Marketing Automation is only for Big Companies

This myth might have been true at one point, but it is not true anymore. In the early days of marketing automation, the platforms were expensive and complex, and only the big companies with big marketing budgets could afford to implement and operate them. These companies could easily be cutting a check for well over six figures for a 1-2 year contract, all of which was paid upfront. Not to mention assigning 3-5 resources to the project. This level of financial commitment was only realistic for larger companies, and thus marketing automation seemed exclusive.

Nowadays platforms have evolved considerably, and implementing marketing automation is attainable for businesses of every size. The newer offerings that are available on the platforms are more user-friendly and incorporate intuitive interfaces. These interfaces include point-and-click and drag-and-drop features that allow marketers of all skill level to easily create automations with workflows and triggers. Our platform is so user-friendly that it doesn’t require any knowledge of writing code to perform automations such as creating a blog or a series of landing pages. This even extends to adding in dynamic content that responds to a lead’s attributes. When marketing automation platforms began incorporating these simpler and more user-oriented interfaces, it made them more accessible for companies of all sizes.

Myth 2: Marketing Automation is Expensive

At first glance, this appears to be true. There are companies out there that charge sky-high fees and dominate the conversation with their overinflated budgets. They go on and on about how their (expensive) method of setting up automation is the only way that will bring results. This is yet another marketing automation myth. Not all companies are like that. Here at Marketing Armor, we aim to offer marketing automation solutions that won’t break your bank and are also feature-rich and robust. When compared to other platforms that exist on the market, ours is 1/10th to 1/20th the cost.

Myth 3: Affordable Marketing Automation doesn’t Include Any Tools or Quality Support

Completely False. Support is paramount to the successful integration of any campaign, let alone one where marketing automation is the main focus. We approached our support system the same way we approached our platform- with the user in mind. Our support system is extremely simple and has the same user-friendly approach that our platform has. Our automation solutions may be affordable, but that does not mean that we leave you stranded with no support.  This also extends to the misconception that affordable automation means your features are limited. Our platform comes with a vast array of tools that are at your disposal, such as behavioral-based email automation, visitor ID, dynamic forms and so much more.

Schedule your free 30 minute consultation call to learn more about the features available on our marketing automation platform by clicking the banner below. You can now consider these marketing automation myths busted!