COVID-19 has been a crisis for all businesses—not only in how they’ve restructured their operations, but in the content they’ve crafted to address it. The latter of these is crucial for explaining how you’re working to maintain value for your customers, as well as the changes they can expect from your services. Keep in mind that the messaging you use can either make or break the points you’re trying to get across, and will ultimately reflect back on your brand’s reputation.
That’s why it’s so important that everyone in your organization is on the same page regarding this information, and that you have a content management strategy in place that is consistent across all marketing channels. Those include your website, blog posts, social media pages, press releases, email correspondence, and prospecting efforts. Business 2 Community offers a few handy tips regarding the tone you should aim for.
Ultimately, you want your audience to know that you’re there for them. Choosing the appropriate digital tools can help make that process easier for your team to accomplish. With so much economic uncertainty over the spread of the coronavirus, and the updates that periodically follow, you can be a source of unity that works to deepen those business ties.