Web design & development
Your business should have a website that is built to convert your ideal prospects. Learn how we design and develop our websites to do just that for you.
Professionally Designed
Each site is uniquely designed and tailored for your business. The mix of strong content and visuals should clearly display the product features and benefits of your services in a crisp, clean and attractive layout, with a user friendly navigation system. Our developers use the latest tools available to combine an attractive design with intelligent technology, ultimately creating a website that works for your business.
Mobile Responsive Design
For many websites, the number of visitors using mobile devices far exceeds those that are on desktop computers. Google event implemented a change to its search engine algorithms which now factors in a website’s mobile presence as a ranking signal. These reasons alone can justify why responsive design is so important!
Responsive web design allows a site’s layout to change as the screen size being used to view that site changes. A wide screen display can receive a site design with multiple columns of content while a small screen can have that same content presented in a single column with text and links that are appropriately sized to be read and used on that smaller display.
Built for Speed
Page speed is important to user experience. Pages with a longer load time tend to have higher bounce rates and lower average time on page. Longer load times have also been shown to negatively affect conversions.
Additionally, Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. Research has shown that Google might be specifically measuring time to first byte as when it considers page speed. Slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect your indexation.
Search Engine Friendly
Search Engine Optimisation (SEO) is the umbrella term for all the methods you can use to ensure the visibility of your website and its content on search engine results pages (SERPs).
The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing).
The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS), so it is crucial to take advantage of this and gain visitors to your web site.
Optimized for Conversion
Website conversion is the most important factor to the success of your online marketing strategy and goals. It means getting your visitors to do what you want them to do, whether that is to buy your product, sign up for your newsletter, register for a webinar, download a whitepaper, or fill out a lead/contact form. Having a marketing website is a moot point if it doesn’t present the opportunity to close sales or generate leads.
