Marketing automation will increase & optimize your marketing efforts

The complexities of marketing automation and content creation can be extremely overwhelming. That’s why our team will do all of the heavy lifting for you. We will implement our robust marketing automation system into your existing website without the need for a redesign. Our professional writers will provide captivating premium content that will engage your website visitors and convert them into paying customers. 

VisitorID Identifies More Leads

Identifying 2x as many visitors to your site is just the beginning. Use behavioral-based tracking to truly understand what motivates each click. Receive a list of the day’s hottest leads right to your inbox and act at just the right time to convert to sales.

Buyer Personas

Buyer personas are semi-fictional profiles of your ideal customers who would benefit from your product or services. These profiles are carefully compiled from behavior patterns, demographics, challenges and goals using proprietary market research performed by Marketing Armor for your business.

For inbound marketing purposes, personas are required to ensure we produce quality content that will not only be relevant to your key audience but useful. Creating accurate and actionable buyer personas is crucial to the success of an inbound marketing campaign.

Online Competitor Analysis & Keyword Research

Online competitive analysis has come so far that the variety of information available is huge, the level of detail is fairly comprehensive- you can track such a broad range of data that the real challenge now is not obtaining the information, but working out which metrics are the most important in winning the war between your brand and the competition.

Keyword research is performed to find and research actual search terms that people enter into search engines. This will help you achieve better rankings in search engines for terms relevant.

Professionally Written Content

Our professional writers will work with you and your team to create captivating content that will engage your website visitors and convert them to paying customers. Each article is optimized for keywords identified during the research and competitor analysis phase of the on-boarding process.

Landing Page Funnels

We go beyond basic landing pages by creating a series of linked pages designed to funnel visitors and prospects and transform them into leads. Our tracking code is automatically embedded in pages to capture every visit to ensure accurate lead scoring. 

Engage Leads at Critical Points

Our powerful rules engine simplifies marketing automation. We target buyer profiles and use workflows to engage leads at critical points in their unique buying journeys. Identify hot prospects with lead scoring based on engagement, page tracking, fit and more. Widen your funnel and start converting leads to sales.

Behavioral-Based Email Automation

Put an end to “email blasts” and start conversations that lead to conversions. Go beyond the functionality of traditional email service providers (ESPs) with “after-the-click” tracking for truly personal messaging. Send every lead just the right information at critical points in their unique buying process. Notify salespeople to act at just the right time.

Built-in CRM

Track opportunities from creation to close with a bird’s eye view of your pipeline. Create custom deal stages, fields, filters and more to manage your unique sales process. Of course, you can always two-way sync data between Marketing Armor and your 3rd-party CRM of choice.

Daily Reports and Weekly Analysis Calls

Make key decisions with accurate and relevant data. Slice and dice powerful metrics into customized reports. Understand end-to-end ROI and share key information with your team, clients and customers. We will walk you through the entire process during our bi-weekly analysis calls.