Tuesdays can be testy

by Will Rotondi

As you can probably attest, marketing has good days and bad. There are times when it seems like no one wants to talk at all about what you have to offer, and other times when you can’t find enough minutes in the day to get to everyone’s conversations.

The more you market, the more you’ll begin to see particular patterns forming. For instance, you may find that certain days yield better response rates, or x-number of hours per week spent on marketing will generate better results.

Finding those patterns can be the foundation for building a better marketing platform. If you know when most people in your target audience will be willing to read your content, you’ve made it through half the battle. Now it’s a matter of nurturing those readers and discovering the best ones who are leaning in for a closer look – and who you should reach out to directly.

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