Leather interior, cup holders optional

by Will Rotondi, BDM

There are few moments more exciting than test driving a new car. Why, you ask? The roar of the engine, the smooth handling?

Close. I’m a fan of the buttons. Once I’m in the driver’s seat, I want to know how to customize it: adjust the seat and mirrors, find those radio presets, get the temperature just right. It’s important to enjoy how you’re getting to where you’re going. It makes the trip all the more successful.

Take business prospecting: would you ever call it “fun”? The majority would tell you no – but what if it could be? If your prospect outreach was like test driving a sweet new ride, I guarantee it would change your marketing mindset.

Here’s what it could look like…

  • A simple, efficient dashboard, both optimally and aesthetically pleasing
  • Performance settings to gauge your results
  • Smooth shifting between the latest opportunities and those follow-ups close behind
  • A powerful automation engine that will continue to drive potential conversations

Prospecting doesn’t have to be a clunker anymore. The real question is, how fast do you want to go?

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