Relationship Marketing Should Start With Your First Email
January 13, 2023
It’s easy to look at prospecting and lead generation as a numbers game. You have to find and verify x-number of email addresses and send
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It’s easy to look at prospecting and lead generation as a numbers game. You have to find and verify x-number of email addresses and send
Lead generation and demand generation are two concepts that sound similar enough that they’re easy to confuse. Chances are that you’ve lumped one in with
When leads go from identifying their needs to deciding which of your services will fill them, we often refer to this as the buyer’s journey.
If you’re familiar with marketing automation, you’ve probably been told that it’s more effective when you personalize your emails. At first, this may seem like
Anchor text is the clickable text on a web page or in an email that uses backlinks to take you to another page. For example,
You’ve probably heard plenty of times how third-party cookies are going away from Google’s Chrome browser. It’s true that this may still happen — eventually.
You may have heard how the recent iOS update may inflate your marketing metrics by recording higher open rates for email campaigns. Does this mean
Lead nurturing is the process of warming people up to the idea of new business with you. It’s often accomplished using email marketing, because email
The hope with any marketing content you produce is that someone will actually see it. To do that, you want to make sure that you’re