Miley: Coming of Age

Many cultures still have coming-of-age rituals: Jewish 13-year-old boys and girls have solemn religious ceremonies followed by bacchanalian celebrations; girls of the American South are presented to polite society in white ball gowns in which they perform deep curtsies to all those clapping quietly with leather-gloved hands; adolescent Aborigine boys wander as long as six months in the wilderness to trace their ancestor’s footsteps; and apparently Disney child stars must shave their heads, appear nearly naked on television while making obscene gestures to her co-performers and audience members as well.

Miley Cyrus is desperate to rebrand and reintroduce herself to prove to us that she is no longer Hannah Montana, a school-attending closet pop singer with a bizarre ability to get in and out of trouble by bending her dad’s rules, engaging in risky shenanigans with her friends, and skirting spineless authority figures.

Or is she? Has she really transformed into an adult, or is she still Hannah Montana, with shorter hair and less clothing?

Well, Miley, I’m interested in your story, as much as I hate to admit it. I am dying to know what you have to say now. You captured much of the nation’s attention when you busted out of the Disney uterus and showed your (mostly) naked, shimmy-ing body to the world.

A shocking entrance into the marketplace doesn’t have to be a bad thing.  As long as it’s followed by something of value to the audience whose attention you have now captured.

Do I expect something of value from Miley Cyrus? Absolutely not.

I do, however, expect value statements from companies who see Rally Prospecting as a prospect, and I reject (unsubscribe) those who don’t provide something of value in my inbox.

In turn, we help our clients provide value statements and engage in meaningful dialogue with their prospects, hoping that their relationships will “come of age” and develop into a mature partnership.

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