by Erika Cannon
Third party lead generation can be valuable to you, especially if you don’t have an inside sales team to prospect for new leads while you’re working hotter prospects. The cost of your sales efforts should be in proportion to the amount of revenue they’ll bring in over a lifetime of business with you; Gartner reports companies spend an average of 10% of revenues on sales and marketing.
The cost per lead, however, depends on how you define lead, and how hot the lead is.
What’s your budget?