How to Measure the Health of Your Email Lists
The health of your email lists is important for improving your marketing outreach. Email already has a history of cutting through the digital noise of
Business insights and articles written by our team of world-class professionals
The health of your email lists is important for improving your marketing outreach. Email already has a history of cutting through the digital noise of
Like trees that stay perpetually verdant, evergreen content never loses its relevance. It’s also a key prospecting component because it educates and builds trust with
It might seem like a silly question, but not every business out there will verify that their marketing emails are mobile friendly before sending them.
There’s no question that digital marketing is one of the best tools for getting in front of more leads. But how well you can convert
If you want more leads to engage with your brand, you have to adopt a conversational marketing approach. The best way to do this is
If you want better market segmentation, you need better data. This allows you to tailor your messages to each segment so that those emails appear
If you want to improve the chances of leads responding to your outreach, try writing shorter emails. The rationale for it is pretty straightforward: people
You did it. You emailed the same lead twice, and now the cat’s out of the bag about your “personalized” outreach that you so carefully
Has your team thought about adding pay-per-click (PPC) to your digital marketing efforts, but you aren’t sure if it makes sense? It’s an important question