Business insights and articles written by our team of world-class professionals
Content can be the driving force behind open rates and website visits, but cleansing your contact database is equally important to the accuracy and effectiveness
It was already difficult to prospect during the economy’s post-COVID rollercoaster. But with the Great Resignation’s 4.5 million-person churn, it’s even more likely that you’ve
You need to develop your prospecting content with two audiences in mind: the one you’re actively selling to, and the one that ranks your content
Chances are, you’ve used some version of a BASHO email before, even if you didn’t know its name. If you’ve ever researched a decision-maker you
Lead magnets are effective tools for obtaining contact information for your leads. They’re essentially free pieces of content that visitors to your website can download,
Lead generation is, shall we say, more than a complicated. First, you need to identify who you should be marketing to. Then you have to
If you want to keep your name in front of leads who have bounced from your website or fallen off your email list, retargeting is
Not everyone thinks that email marketing works, because they’ve seen how spammy or salesy some businesses choose to make it. That said, there’s a lot
In the past, it may have been tempting to simply label the holiday months as your slow season and not worry as much about your