As anyone with a smartphone can attest, people love watching video. So when it comes to marketing your business, video should definitely be a part of it. Using it successfully isn’t just about visuals, though — you need a video marketing strategy that aligns the right content with the right platforms. From websites and email campaigns to social media and YouTube, each channel calls for different video types that drive engagement, educate audiences, and convert leads.
Here are our recommendations on how to get the most out of this investment.
Website Videos: Build Trust and Convert Visitors
Your website is often the first stop for potential customers, and video is one of the most effective ways to make a lasting impression.
- Explainer Videos break down your products or services into a digestible overview. These are typically featured on your homepage or product pages and answer the question: “What do you do and why does it matter?”
- Customer Testimonial Videos build credibility by letting real customers speak to the value of your services. This form of social proof can dramatically improve conversion rates because people trust the experiences that others share.
- Product Demos or Walkthroughs provide step-by-step guidance on how your product works. These are especially helpful for SaaS companies or tech-based solutions.
- Company Culture Videos show the human side of your business. Often placed on the “About Us” page, they help prospects feel more connected to your brand.
- Background Loop Videos offer an immersive, modern aesthetic and are often used in website headers for visual impact without requiring user interaction.
Social Media Videos: Drive Engagement and Shares
Social platforms reward engaging, native content — especially video. The key is generating material that is quick, accessible, and aligned with platform-specific behavior.
- Short-Form Reels and Stories (like on Instagram, TikTok, or Facebook) are perfect for quick tips, announcements, and service highlights.
- Behind-the-Scenes Footage humanizes your brand by showing what it’s really like at your business beyond the marketing hype.
- Trend or Challenge Videos help you capitalize on content that’s already gone viral, while maintaining your unique brand voice.
- User-Generated Content (UGC) builds trust. Sharing customer-made content showcasing your products can create authenticity and community.
- Live Streams on LinkedIn, Facebook, or Instagram increase real-time engagement and allow for immediate interaction with your audience.
But don’t take our word for it. The Content Marketing Institute notes that 76% of B2B marketers now use video content as a core part of their strategy, second only to short articles and posts.
Email Videos: Boost Open Rates and Engagement
Including video in your email campaigns can significantly improve metrics like open rates, click-throughs, and conversions.
- Personalized Greeting Videos work well in B2B outreach and account-based marketing, helping prospects feel directly addressed.
- Product Launch Announcements featuring short videos often outperform static imagery.
- Event Invitations and Recaps give recipients a preview of what to expect or a reason to engage after an event.
- Animated GIFs or Video Snippets embedded in emails catch the eye without slowing load times.
While full video playback is not supported by all email clients, linking to a video landing page or using animated previews is an effective workaround.
YouTube and Video Hosting Platforms: Build Authority and Longevity
YouTube is the second largest search engine after Google. Long-form videos hosted here can significantly improve SEO and extend your reach.
- How-To Tutorials and Educational Content are evergreen assets. They not only bring in search traffic but also establish your brand as an expert resource.
- Webinar Replays extend the life of live content and can be used for lead generation long after their original events.
- Case Studies and Vlogs offer narrative-driven content that’s both informative and relatable.
- FAQ and Support Videos reduce customer service inquiries and improve onboarding experiences.
Putting It All Together: How Marketing Armor Can Help
A smart video marketing strategy doesn’t simply showcase your brand — it drives measurable results.
Whether you need a sleek homepage video, an animated social media series, or a YouTube tutorial, we can craft content that works for every stage of the buyer’s journey. Let Marketing Armor help you build a content engine that turns viewers into loyal customers.
Click the link below to schedule a free consultation.
