Ever wonder if starting a podcast is really worth it? Generally speaking, if a) you’re a knowledge expert in your field, and b) you think that your customers would listen to you share that knowledge for 10 to 30 minutes at a time, then we’d say yes! But before you decide to commit, let’s touch on some of the main reasons why a podcast can benefit your business.
1. You Become a Familiar, Trustworthy Resource
A podcast lets you show off what you know in a way that doesn’t sound like a sales pitch. Sharing insights, stories, or expert interviews builds credibility. Listeners start to trust you — and trust turns into leads. Over time, as your voice becomes familiar, so does your brand. This style is often educational in nature and establishes authority more naturally than a cold email or a pay-per-click ad.
2. You Humanize Your Brand
Hearing an actual voice is more personal than emails or webpages. Podcasts help you develop a consistent tone, personality, and style that listeners can connect with. They get to know the person behind the brand, which makes it more human, relatable, and easier for audience engagement.
3. Listeners Stick Around
According to Nielsen, “Americans spend almost 20% of every day with audio,” with about a fifth of that time devoted to podcasts. That’s way longer than they’d spend reading a blog (no offense) or scrolling your social feed.
If you can do the same, that means you’re not just catching their eye for three seconds — you’re in their ears during commutes, workouts, or while they cook dinner. That’s immersion that keeps your brand top of mind.
4. Audience Growth Could Be Substantial
Your show would ideally live on platforms like Spotify, Apple Podcasts, and Google, which could extend your reach to people and areas previously untapped. Then, when you promote your podcast through your existing channels — email newsletters, blog posts, LinkedIn — you create a bridge between your loyal base and new followers.
5. Your Content Is Easily Repurposed
Even a single podcast episode can generate enough marketing material to use in other channels and formats, including ebooks, email campaigns, social media quotes, and more. Plus, if you’re already creating written content, podcasts are a great way to breathe new life into topics your audience actively cares about.
6. Website Traffic + SEO = Happy Search Engines
Show notes, transcripts, and embedded audio on your website give search engines more reasons to rank it favorably. This is especially true when your podcast increases dwell time on your site, reduces bounce rates, and boosts visibility. When someone searches “how do I fix [insert problem you solve],” your episode might just be the answer they click on.
Click here if you want to learn more about other tools that can benefit your SEO.
7. Networking Is Easier
Inviting guests on your show is a subtle way to build partnerships. People love to be interviewed, and they’ll often share your episode with their audience. Thus, you build credibility and expand your reach.
8. You Don’t Need a Hollywood Budget
The barrier to entry for podcasts is lower than video production: a decent mic, some free editing software, and a hosting platform may be all that you need. Start simple, and allow your show to grow naturally as your business does.
9. You Build a Loyal Community
Unlike most content formats, podcasts create a sense of routine and familiarity. Your listeners start to anticipate new episodes. They feel like they know you. This builds long-term loyalty, and those fans are more likely to convert into customers and advocates.
Ready To Hit Record?
Podcasting may often seem like a simple side project, but it can actually be a lucrative component to your digital marketing. It builds relationships, improves visibility, and sets you apart from the competition.
Whether you’re a consultant, a service provider, or a product-based business, your voice has value — so grab a mic, find your angle, and start talking! Somewhere out there, your future customers are scrolling through their favorite apps. You just have to meet them there.
Do you have questions about developing your own podcast, or about other digital marketing strategies? Click the link below to start a conversation with us!
