Disclaimer: Marketing Armor’s views on LinkedIn Learning are intended solely for educational purposes. This is not a paid advertisement, and we have not received any compensation from LinkedIn Learning for our opinions.
Are you looking for new ways to engage with key industry leaders? Rather than simply connecting with them on LinkedIn, consider becoming an instructor on the LinkedIn Learning platform. It boasts a wide library of high-quality courses and unique opportunities for businesses to share their expertise, enhance their reputations, and drive new growth — so why not add your own unique perspective?
Here are some of the benefits you could experience by joining this community.
1. Establishing Your Industry Authority
By creating courses on LinkedIn Learning, you’re positioning your team members as thought leaders in their respective fields. You can share knowledge and strategies that not only help others improve their products and services, but also demonstrate your business’s depth of experience. You’ll reinforce your company’s credibility and reputation as the go-to resource for industry insights and best practices, ultimately boosting your lead generation.
2. Expanding Your Reach and Visibility
LinkedIn Learning has a global audience of millions of professionals who are eager to grow in their careers. Becoming an instructor will allow you to reach a vast and diverse audience beyond your local or regional territory. This will grow your brand awareness and recognition, opening doors to new markets and opportunities that can also help your business scale.
3. Networking Opportunities
You probably already use LinkedIn for networking to some degree. At minimum, it’s an easy way to connect with fellow industry professionals, as well as verify your identity to prospective leads. Taking the extra step to create courses on LinkedIn Learning gives you access to an even wider network of like-minded educators and industry leaders, providing your team with opportunities for collaboration, partnerships, and business development.
4. Talent Attraction and Retention
Using LinkedIn Learning to showcase your knowledge not only helps you reach more leads, it can even help with your recruitment. There are plenty of applicants who prioritize companies that value education and transparency, and that give applicants an idea of what to expect from their workplace cultures.
5. Enhancing Your Employee Development
Becoming an instructor requires a deep dive into specific topics, which can be an excellent development opportunity for your business’s employees. Those involved in creating and teaching courses can sharpen their skills, gain new perspectives, and enhance their knowledge. This process of learning by teaching can contribute to the overall growth and expertise of your team, leading to better performance and innovation.
6. Generating Revenue
While your main goal is to expand your brand by sharing your industry knowledge, LinkedIn Learning does allow you to generate revenue from your courses. You may consider reinvesting what you earn into future content and marketing.
7. Showcasing Your Products and Services
LinkedIn Learning provides a platform to subtly showcase your products and services by incorporating case studies, examples, and practical applications that relate to each. You can highlight how your business can address, resolve, and improve upon industry-specific pain points that would be valuable solutions to your potential leads.
8. Access to a Full Production Team
Rather than worry about creating and filming all of your own content, LinkedIn Learning will assign you a full production team and content manager to help you develop your course. They’ll even arrange travel so you can visit their recording studio, or coordinate a remote session. Their team’s editors will then finalize your videos, and your content manager will report back to you on your course’s performance analytics once it’s live.
Are You Ready to Share Your Expertise on LinkedIn Learning?
LinkedIn Learning offers a wealth of benefits for your business, from establishing your industry authority and expanding your brand’s reach, to enhancing employee development and generating additional revenue. If you’d like to start the process toward becoming a LinkedIn Learning instructor, please click here to access their application form.
Or, if you have questions about other aspects of your digital marketing, click the link below for a free consultation!
