By Will Rotondi
With all of the fancy gizmos and gadgets we’ve come to enjoy in our current age of technological achievement—super-thin laptops, monolithic smartphones made of glass, an even more high-def way to watch 16 hours of Lord of the Rings—have you ever stopped to ask yourself that important question: Where are the hoverboards?
I mean, really. As much time as has passed since Marty McFly went time traveling for the 2nd time, you would think that someone would have created this memorable piece of pop culture entertainment. Even Google has dabbled, but has decided there isn’t a practical application in our current day to fully pursue the project.
Now that I think about it, maybe it’s one of those inventions best left to the imagination, only conceivable in an ideal world. It’s like marketing your sales product. If we had all the answers, if we knew the perfect way to get anyone to buy anything, well, we’d be living in a fantasy, wouldn’t we?
Compare your process to the hoverboard. You need a good platform, a solid base in the form of your product or service, something that can remain stable despite what direction you’re gliding in. But sometimes the market needs change: we don’t always need Product X; we might need more of Product Y.
It’s not just the structure that matters, either; it’s important to refine the process that keeps the platform hovering. Do you know the best way to get your hoverboard to glide? There are multiple ideas floating around out there, and some may work better than others. You might find more results by phone, or word of mouth, or flyers, or visiting actual companies (preferably with delicious treats to smooth over your audience).
So, assuming you have a sturdy platform, and you can get that platform off the ground, where do you go next? That’s the real question.
It all starts with finding that ideal worth developing.