Rally Prospecting was formed in Greenville, SC in 2006 to help companies with their new business development. Originally modeled as a call center and appointment setter, Rally transitioned to email automation and lead generation when it became apparent that digital prospecting was more effective than cold calling. This led to the development of its proprietary software, Prospecto, a CRM that uses firmographic data about targeted leads in order to verify their current email addresses. It creates a database for these contacts, then allows users to email them individually or en masse. In 2019, Rally Prospecting was acquired by the Orange Park-based agency Marketing Armor, and has remained its own division within the company ever since. When discussing the decision for Rally’s new name, Marketing Armor’s President Michael Madden said, “Rebranding Rally Prospecting as Prospecto is all about clarifying our services and repositioning both sides of the company as a single brand.” If you would like to learn more about Prospecto by Marketing Armor, you can contact us at 904-900-5812 or at [email protected].
Brand Safety and Suitability: What It Is, and Why You Need It
October 14, 2024
Brand safety and suitability (or BSS) is all about ensuring that your brand’s advertising and digital content are associated with professional, appropriate websites and online
