Lead generation has modernized, just like a Tudor mansion

by Erika Cannon
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It took 32 years to build Burghley House, a Tudor mansion in Stamford, England. Granted, they started building in 1555, and construction methods were more rustic than they are today. And, each generation of this family-owned home has put its mark on the home as well through renovations, modernizations and additions.

Lead generation has gone through renovations and modernizations as well. When we started finding new prospects for our clients 10 years ago, we used the telephone. Cold-calling. Remember that? When people would answer their phones, and be helpful?

The modernizations of caller ID, voicemail, and recession-proofing have caused us to remodel, however.

We’ve renovated with email and social media, because new generations prefer initial interactions to be at arm’s length. The new sensibility wants to know who you are and what you want before they engage personally with you. They use the internet to do that on their time, when they’re ready.

And when they are, you take a step back in time with them, and have a conversation. Yes, it sounds old-fashioned, but isn’t that comforting, sometimes?

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The East face of Burghley House was reinforced in the 18th century to strengthen the roof supports.
Maintaining a home – and a database – take constant work. Stay hydrated.

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