What Is BIMI, and How Does It Affect Your Email Marketing?
March 2, 2023
BIMI may have been around for a few years now, but it’s one aspect of email identification that seems poised for broader adoption. What is
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BIMI may have been around for a few years now, but it’s one aspect of email identification that seems poised for broader adoption. What is
There are those on sales and marketing teams who look at email prospecting for what it is: a slow, nurturing process in addition to their
If your business needs help with its digital marketing, but you’re hesitant to partner with a full-service agency, you may want to hire a Fractional
It’s the question that marketers have been asked since AI-developed images started creeping up on social media: will AI replace their copywriters, too? As far
It’s easy to look at prospecting and lead generation as a numbers game. You have to find and verify x-number of email addresses and send
Lead generation and demand generation are two concepts that sound similar enough that they’re easy to confuse. Chances are that you’ve lumped one in with
When leads go from identifying their needs to deciding which of your services will fill them, we often refer to this as the buyer’s journey.
If you’re familiar with marketing automation, you’ve probably been told that it’s more effective when you personalize your emails. At first, this may seem like
Anchor text is the clickable text on a web page or in an email that uses backlinks to take you to another page. For example,