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If you’re familiar with marketing automation, you’ve probably been told that it’s more effective when you personalize your emails. At first, this may seem like
Anchor text is the clickable text on a web page or in an email that uses backlinks to take you to another page. For example,
You’ve probably heard plenty of times how third-party cookies are going away from Google’s Chrome browser. It’s true that this may still happen — eventually.
You may have heard how the recent iOS update may inflate your marketing metrics by recording higher open rates for email campaigns. Does this mean
Lead nurturing is the process of warming people up to the idea of new business with you. It’s often accomplished using email marketing, because email
The hope with any marketing content you produce is that someone will actually see it. To do that, you want to make sure that you’re
The sales questions you email your leads should depend on where they are in the buyer’s journey. It may sound obvious to say that cold
User-generated content may be one of the most underutilized forms of digital marketing. Why? It’s easy to overlook. B2B marketers are trained to think about
Email sign-offs aren’t just the last part of your prospecting email, they’re probably the part you give the least amount of consideration. While there are