Business insights and articles written by our team of world-class professionals
When segmentation is brought up in a marketing context it is referring to the sorting of your contacts into different lists based on their level
Fight the temptation to cram a lot of information into your emails when you’re prospecting. I know it might be hard. I’ve heard plenty of
There is no doubt that focusing on customer acquisition is the way for a business to grow and succeed. But one of the often overlooked
Customer Relationship Management, or CRM as it is more commonly known is software that allows you to track and manage your customer interactions in a
You may be struggling to develop new business because you’re asking your prospects the wrong question. Think of it like dating or hiring. Would you
Automating your emails is not only an efficient way to reach your audience, it can also be a more effective way to create a unique
Content has reigned supreme in the marketing world for over 20 years. It has survived many leaps and bounds into new technologies and is still
Reports of email’s death in the B2B world have been greatly exaggerated. True, there’s a lot more of it for your leads to sift through
Pitching a new marketing idea to your boss can be intimidating, especially when it involves implementing a new software platform in your company’s current marketing