Prospecting Content Depends on These 2 Audiences
January 11, 2022
You need to develop your prospecting content with two audiences in mind: the one you’re actively selling to, and the one that ranks your content
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You need to develop your prospecting content with two audiences in mind: the one you’re actively selling to, and the one that ranks your content
Chances are, you’ve used some version of a BASHO email before, even if you didn’t know its name. If you’ve ever researched a decision-maker you
Lead magnets are effective tools for obtaining contact information for your leads. They’re essentially free pieces of content that visitors to your website can download,
Lead generation is, shall we say, more than a complicated. First, you need to identify who you should be marketing to. Then you have to
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In the past, it may have been tempting to simply label the holiday months as your slow season and not worry as much about your
A hub page can be compared to a lot of things: a table of contents, summarizing what’s available on your website; a business directory, guiding
If you want to improve your email prospecting’s response rate, you need to offer your leads a unique value proposition. While it’s true that initially