It’s official. More than 92% of businesses and 70% of all Americans are on email, according to a recent study by the Pew Internet and American Life Project.
So if you’re trying to reach prospects, email seems like good way to do it.
Most marketing departments see the value of email. According to a 2011 B2B marketing benchmark survey by marketingsherpa.com, the top three items in the marketing department’s budget are: trade shows, website management and email marketing, comprising 50% of the budget.
In order to email, though, you have to have email addresses. Most businesses do not have enough email addresses to conduct an effective campaign; just like any marketing or sales campaign, it’s a numbers game, and it takes a lot of prospects to develop a lead that will convert into a sale.
Email databases can take time to develop if you collect them business card by business card. They may be accurate and targeted, but not large enough to convert as many sales as you need. And purchasing emails from a monster database like Jigsaw can result in inaccurate and unreliable data.
A program like Drive Train, which vets, segments and verifies your database is a solution worth looking into if you’d like to be aggressive about developing leads and making sales. For more information about Drive Train, click here.
