With the holiday season here, this month we’re going back to basics and really focusing on making sure your emails are mobile-optimized. We live our lives phone in hand, which means that people are more accessible and customers can be marketed to at any time. If your emails are not optimized for mobile, not only are you running the risk of readers unsubscribing, but you also miss out on major sales opportunities.
This month the blog will be a two-parter, to ensure that we really dive deep into what it means to produce emails that are optimized for mobile viewing. We have compiled a list of 8 tips for optimization and how they can improve your current strategy. We may be counting down until the new year which means new innovations in the marketing industry but some trends are here to stay. This blog post will help you make sure that your mobile campaign is optimized and on track for 2020.
Tip 1: Subject Lines: Short, Sweet and to the Point
After you’ve tackled the first hurdle of getting readers to subscribe, you quickly face the next one: keeping them engaged. The best way to do that? Ensure that your email has a subject line that is short and to the point, yet still attention-grabbing. According to a study conducted by Hubspot*, 47% of email recipients decide on whether they want to open an email or not based on the subject line alone. Additionally, most mobile devices only show 25-30 characters, so it’s especially important for your message to be concise for the biggest impact possible. That can be a lot of pressure on so few words, but creative brainstorming sessions can help you craft a subject line that is catchy, yet conveys the point you are trying to get across.
Tip 2: Engage the Reader from the Get-Go
While it is true that you never have a second chance to make a first impression, email marketing is unique in that it allows you an extended opportunity on making your first one. If your subject line fails to intrigue your reader, you do have one last chance to hook them with your pre-header text. The preheader text refers to the text beneath your subject line and is the space where you summarize your email and advertise any offers within. This is your last chance to persuade readers to open your email, and your first chance to engage with them, so make sure it’s compelling.
Tip 3: Personalize, Personalize, Personalize
We’re in the middle of a personalization revolution, where those extra touches like adding a person’s name or sending emails that are segmented according to interests make all the difference. If you are not personalizing your emails in any way, your current strategy needs revamping ASAP. Luckily there is a wide array of tools and platforms out there, like the one we use here at Marketing Armor, to make the transition into automation- and personalization seamless.
Tip 4: Feature One Call to Action
Calls to action or CTA’s, are what drive customers to further engage with your brand, but including too many of them can be confusing. Emails with a single CTA often perform better than emails with multiple because it allows your reader to focus their attention on one action instead of pulling it in a million different directions. For maximum effect, CTA’s should be in the 2-4 word range and placed near the top of your email. They should be in a contrasting color and magnified so that they really pop.
Stay tuned for Part Two, which will be coming shortly! In the meantime, if you want to get a jump start on mobile optimizing your email campaigns or have any questions about the information in this blog, click on the banner below to schedule your free 30-minute consultation with us today!