When it comes to crafting content for your audience, creating the content is only half of the battle. You may consistently produce pieces of content that are riveting, but it might never be seen if it isn’t being promoted properly. Content promotion is critical to the overall success of your content, and the more views your content has the higher the chance of lead generation. In this blog we are breaking down six tactics that can help you deliver your content to a wider audience, starting with:
Send the Content to your Email Subscribers
One of the best and most effective ways to get your content out there is to send it to your email subscribers. According to a study conducted by QuickSprout, email subscribers are three times more likely to share content on social media than other types of leads.* When sending your content via email blast, feature an excerpt in your email to entice readers and then add a link so they can read more. It’s also important to include a subject line with an eye-catching statistic or fact from your content so that your audience will want to open the email in the first place.
Create an Infographic
We are extremely visual creatures, so presenting your information in a visual format is guaranteed to turn some heads. An infographic is a visual image such as a chart or diagram that is used to represent information or data. Creating an infographic is relatively easy, and they can immediately boost your content. Infographics can increase traffic by 12%* and they encourage interactions on social media three times more than any other type of content.
Post on Social Media
Social Media has become such an important tool when it comes to sharing information and connecting with your audience. When it comes to platforms, Facebook and LinkedIn are the best places for companies to post. LinkedIn is much more oriented towards B2B content, while Facebook appeals to both businesses and consumers. Start by creating a company page, where you can post your content and interact with your leads. Your social media acts as an extension of your website, and can help you increase your overall visibility, bringing in new prospects.
Use Hashtags on Social Media
You can amp up the impact of your content on social media by adding hashtags. Research which hashtags are popular in regards to specific topics, and integrate them into your posts. Your content will now become discoverable to all the potential leads that are searching for information on those topics via hashtags.
Choose Interesting Visuals to Accompany your Content
It was mentioned earlier in the blog but it’s worth repeating: people are very visual. In order to appeal to a broader audience and catch the attention of your readers, you should always include visual elements within the body of your content. Examples include images, memes, infographics, videos. The longer you are able to hold the attention of your reader, the more information they are able to soak up. Not to mention, these elements help to break up the text so readers are not faced with long paragraphs of text.
Utilize Popup Boxes
Social media and email aren’t the only ways to push your content out. Your website is also a tool that is often underutilized. So how do you change that? By creating a popup box that prompts visitors to click on it to access your content. In order for the popup to work, it must be eye-catching. Including a question about your content will entice people to click on it: for example, “Do you want to increase your lead generation by 70%?” There are few types of popups to choose from, including entry popups, which show up when someone first lands on your website; scrolling pop-ups, which true to their name appear when people start scrolling; and exit popups, which appear when visitors are about to exit your website. If you are unsure which type works for your website, experiment with the different forms to find the best fit for you.
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* https://www.wordstream.com/blog/ws/2017/06/29/email-marketing-statistics
