When there are only 111 words on a page, your average internet user will read only half of them. The average web page has 593 words – 28% of which get read.
And, your average reader has an attention span of 8 seconds.
The pressure is on to make a memorable impression in 50 words and 8 seconds.
(That’s 51 words, and probably took you 8 seconds to read. How did I do?)