The invention of the World Wide Web has opened up so many possibilities in the marketing world. Companies and brands now have the ability to use their websites and social media profiles reach customers on a global scale, which is impressive. Until you consider the sheer amount of websites and companies out there. More and more keep going live daily, making it even harder to stand out. Generating a steady stream of traffic can seem like a herculean task-but it doesn’t have to be. In this blog post we will cover four unusual ways to generate website traffic that will help you grow your audience and your brand.
1. Create Content that is Interactive and Shareable
Creating content that is high quality and extremely shareable is one of the best ways to attract traffic. It may seem like it is easier said than done, but there are only three elements needed to produce content that people will easily share:
- Great Storytelling
- Consistency
- The Self-Interest of the Audience
Interactive content is also a great alternative to writing blog posts. Interactive content refers to content like quizzes or surveys that encourages your audience to participate and engage with it. Creating and promoting that type of content is beneficial because it is attention grabbing and highly shareable, which means that it has a better conversion rate than content pages that are static. Using these content forms to engage your audience can lead to more time spent on your website and more engagement overall with your brand.
2. Build a Knowledge Base for your Customer
Every business has its own culture, and with this company culture comes a new set of abbreviations and terminology. If you assume that the customer understands these phrases, you run the risk of making them feel alienated from your culture instead of treating them as a welcomed insider. But fear not, there is a simple fix- create a separate page on your website where you break down all of the popular terms in your industry, and any phrases you use in your business. List as many terms as you can, and include content about these terms, but keep it around 300 words per term. Let these pages sit and and simmer, gaining traction on the web. Monitor which terms are most popular, and then write blog posts centered around these terms to gain even more traffic. Cross referencing these terms in your content and on your website will only increase your visibility on the internet.
3. Incorporate low-volume Search Keywords
Search Engine Optimization, or SEO is something that every company can benefit from no matter their size. Everyone uses Google to find the answer to their problems, many finding the solution on the first page of results. So how do websites make it to Google’s prime real estate? The short answer is that they use keywords to rank.
It is important to note that when you first start out your website won’t have the domain authority to rank for the high-volume keywords that you want. Instead, focus on keywords that are unique in your industry, and in your value propositions. These keywords won’t have the largest search volume, but they make up for it by ranking more easily. They will also allow you to get traffic from the longtail variations. When deciding between keywords, check to make sure that there are a sufficient number of closely related keywords that have search volume. Include these keywords in your blog posts, interactive content and website pages and watch your traffic increase!
4. Make your Content Globally Accessible
As mentioned at the beginning of the blog post, thanks to the power of the internet your website and content can have a massive global reach. For your English-speaking audience everything is peachy-keen, but for all of the other languages? Not so much. If you have a huge international target market it may be worth your while to consider implementing international SEO. If you are unsure how deep into international waters you want to wade, test the waters by translating just one of your blog posts into another language. If you achieved your intended response, try another language or translate another blog post. Take extra care to optimize your keywords for each language to ensure maximum performance!
If you would like to learn more about SEO and attracting more website traffic in general click on the banner below to schedule your free 30-minute consultation with us.
