What’s your lead generation strategy?

by Erika Cannon
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Lead generation is a repeatable process that, when followed in a systematic manner, will lead to conversations with new prospects.

What’s the process?

  1. Define your prospects
    What kind of company is it?
    Where are they located?
    How big are they?
    Who do you need to talk with?
  1. Establish communication
    How do they want to hear from you?
  1. Nurture the relationship
    Share relevant information
    Investigate their needs
    Provide solutions to their problems

Work this process, and you’ll create brand awareness, build trust, and establish authority in your market. And when your prospects are ready to talk, you’ll be at the top of their mind.


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