Everyone wants to increase their website traffic because an increase in traffic leads to an increase in sales. However, there are a variety of different strategies that you can implement to increase traffic, and they can be overwhelming and expensive. We believe that increasing your web traffic shouldn’t be a stressful process, which is why we’ve found four fast and easy ways to increase your website traffic and increase your sales.
Blogging
People love content of all types. It doesn’t matter if it’s a blog, article or infographic, if it’s fresh and relevant people will flock to it. Blogs also serve many purposes, not only can they help to build a relationship with your current audience, but they can also attract traffic as well. They are one of the most effective ways of getting your brand message out there.
One of the key aspects of a successful blog is keyword research and SEO. One of the main purposes of a blog post is to show up in a search, and if there are no keywords this is impossible. Your focus should be on long-tail keywords and topics that solve problems for your customers, as these will help your blog rank higher and be more visible to those who are searching. Another way to improve your ranking is to include links within your post to other relatable content on your site. This a huge asset to customers, and it gives them even more opportunities to interact with your website. If people enjoy what you post they’ll share it, which can spread your web of influence even wider.
Paid Social Media
Just like blog posts, social media also serves a dual purpose. A place where your audience can gather, social media is also a great place to advertise. Advertising through social media can be intoxicating. It is a place where you can spend a little and see a big return, but implementing a budget is a must. Once you’ve done that the focus can shift to deciding what kinds of ads you should place. The most common types are:
- Highlighting a blog post that addresses a pain point for customers and includes a call to action
- Sign ups for email & newsletters
- Boosting posts that include images and videos
Finding the combo that works for you may take a little fine-tuning, but once you’ve found it, a strategic plan for ads can send consistent and qualified leads back to your website.
Newsletters
Email is the way to connect with customers, so why not maximize it in all of its forms. Newsletters often get a bad rap for coming off as overly promotional and kitschy but if used correctly they can be a way to build value with customers. Newsletters are a perfect vehicle for highlighting new products and services, blog posts, and sharing community feedback and tips and tricks. Once you have developed your newsletter, it should be sent regularly to gain consistent traffic. Once a month is not enough to stay fresh in the mind of your customers, so creating a content calendar and sending out a weekly or bi-weekly newsletter will help you stay at the top of your customer’s inboxes.
Strong Email Strategy
At the heart of every marketing campaign is a strong email strategy, it is instrumental in laying the foundation for how you interact with your audience and how they interact with you. There are a myriad of email types, but two of the best for increasing web traffic are transactional and re-engagement emails. In your strategy, these emails manifest as:
- Abandoned cart emails
- Upselling emails
- Special offers/discounts
- Offers after cancelation
These types of emails are highly efficient at moving customers down the sales funnel because they focus on leads that are already interested, especially if they are already familiar with your brand. It is important to note that email addresses change and every 6 months you should clean out your email lists and clear them of inactive users to keep them healthy.
If you want to learn more about increasing traffic to your website, click on the banner below to schedule your free 30- minute consultation with us today!
