When it comes to marketing strategy, the past couple of years have been spent in a constant state of innovation and advancement. Yet one thing has remained the same: email. Email marketing has cemented its place in campaigns and doesn’t appear to be going anywhere anytime soon but, that doesn’t mean it doesn’t deserve a makeover. In this blog, we’ve highlighted four ways that you can really elevate the design of your emails so that they make the maximum impact on your subscribers, turning them into buyers.
Switch up the Layout of your Emails
“If it’s not broke don’t fix it” is an age-old adage that applies to many things. One thing that it does not apply to is email marketing, more specifically your email template. Emails can be pretty formulaic, they all follow a flow that typically contains a header image, email copy, a call to action and an email footer, usually in that order. While it does make it easier to edit, this layout can become stagnant and you may find your audience skimming your content instead of actually absorbing your message.
An easy solution is to switch up the layout of your emails. Instead of the typical linear layout, try a “broken” grid look, which will allow you to experiment with images and text in a way that looks cut out. It can help break up the monotony and gives you the opportunity to showcase beautiful imagery. Here are a few more ways to switch up your layout:
- Position your CTA (call to action) in a different place. This adds freshness and deconditions your subscribers, who are used to the CTA always being at the end of the email.
- Add a surprise element to your emails. It could be something as simple as a quiz or a silly GIF. Just something that your readers will look forward to.
- No more negative space. If it’s possible, design emails that are full-width. The absence of white negative space will really improve your user experience.
Embrace Intelligent Email Design
It was predicted that 2019 is the year of intelligent email design. So what does this mean exactly? Intelligent emails are powered by AMP (accelerated mobile pages) that allow your subscribers to click on a link or complete a survey without being redirected to another page. But intelligent email design is more than that. It is forward thinking when it comes to creating new and dynamic emails that engage your readers and give them full access to your content. Another feature of AMP is that it also enables you to update information in real time, so your email content is always accurate and up to date, no matter when opened. More informative emails are on the horizon and this is just the first step.
Take Advantage of Updated Visuals
In order for your subscribers to even consider reading your email, it has to be visually appealing. One of the easiest ways to make your content pop is by using innovative fonts and typography. In addition to catching the eye of your reader, using different typeface also doubles as a sales tool because it highlights important offers that tempt customers into purchasing.
Including innovative videos and images is another way that you can step up your email game. Photorealistic images are now possible thanks to certain tools and are even more effective at storytelling because they have a bigger impact. Videos can also leave a lasting impression on subscribers because they are a more effective way to communicate your message. Including video in emails can increase open rates and click-through rates. People are extremely visual and these elements can be a huge factor in what drives them to convert.
Don’t be Afraid to Incorporate Social Media in Unique Ways
Some may argue that social media already has a place in email design. Linked icons are more often than not included in the footer of any email. So how else can social media elevate the design of your email? The answer is simple- add a live feed element to your emails. It doesn’t have to be garish or over the top but can be presented as showing the latest post or tweet at the time the email is opened. These live media feeds help garner more organic visitors to your website, and give more opportunities for audience members to engage with your brand.
If you are interested in transforming your emails so that they drive more traffic to your website and are more effective at increasing engagement among your audience click on the banner below to schedule your free 30-minute consultation with us today.
